Books

This article provides a summary and review of ‘The Innovator’s Solution: Creating and Sustaining Successful Growth’ by Clayton M. Christensen and Michael E.

This article provides a summary and review of ‘The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses’ by

The article ‘The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail’ by Clayton M. Christensen presents an analysis of the challenges

In ‘The Tipping Point: How Little Things Can Make a Big Difference,’ Malcolm Gladwell explores the concept of the tipping point and its

This article provides a summary and review of ‘The Power of Habit: Why We Do What We Do in Life and Business’ by

This article provides a summary and review of the book ‘The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do

This article provides a summary and review of Seth Godin’s book, ‘Purple Cow: Transform Your Business by Being Remarkable.’ The book focuses on

This article provides a summary and review of ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout. The book explores

This article provides a summary and review of ‘Marketing 4.0: Moving from Traditional to Digital’ authored by Philip Kotler, Hermawan Kartajaya, and Iwan

This article provides a summary and review of the book ‘The 4 Disciplines of Execution: Achieving Your Wildly Important Goals’ by Chris McChesney,

This article provides a summary and review of ‘Predictably Irrational: The Hidden Forces That Shape Our Decisions’ by Dan Ariely. The book explores

This article provides a summary and review of the book ‘Permission Marketing: Turning Strangers into Friends and Friends into Customers’ by Seth Godin.