This article provides a summary and review of ‘Marketing 4.0: Moving from Traditional to Digital’ authored by Philip Kotler, Hermawan Kartajaya, and Iwan

This article provides a summary and review of the book ‘The 4 Disciplines of Execution: Achieving Your Wildly Important Goals’ by Chris McChesney,

This article provides a summary and review of ‘Predictably Irrational: The Hidden Forces That Shape Our Decisions’ by Dan Ariely. The book explores

This article provides a summary and review of the book ‘Permission Marketing: Turning Strangers into Friends and Friends into Customers’ by Seth Godin.

This article provides a summary and review of ‘Ogilvy on Advertising’ by David Ogilvy. The book delves into the life and career of

The article titled ‘Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too’ by Gary Vaynerchuk provides a summary

This article provides a summary and review of ‘Hooked: How to Build Habit-Forming Products’ by Nir Eyal. The book explores the psychology behind

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Influence: The Psychology of Persuasion by Robert B. Cialdini is a seminal work that explores the principles and techniques behind effective persuasion. The

This article provides a summary and review of ‘Crush It!: Why NOW Is the Time to Cash In on Your Passion’ by Gary

This article provides a summary and review of the book ‘Contagious: Why Things Catch On’ by Jonah Berger. The book explores the science

This article provides a summary and review of ‘Building a StoryBrand: Clarify Your Message So Customers Will Listen’ by Donald Miller. The book

This article provides a summary and review of Gary Vaynerchuk’s book, ‘Jab, Jab, Jab, Right Hook: How to Tell Your Story in a

In the book ‘Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content,’ Ann Handley provides a comprehensive guide for aspiring writers aiming

This article provides a summary and review of the book ‘Inbound Marketing: Attract, Engage, and Delight Customers Online’ by Brian Halligan and Dharmesh